COORS LIGHT FÚTBOL
Integrated grassroots program that leveraged all the assets Coors Light had with Mexican Soccer to increase Coors Light display activity and brand relevance and loyalty. Through Retail Promotion, Guerilla Marketing and Private Parties, consumers could enter to win tickets to the Socio MX games and Coors Light soccer-viewing parties.
Jack Daniel's Wynwood event
coors light party @ del mar
Aligned with MillerCoors team for Del Mar Race Track opening day execution to highlight Coors Light's partnership with Del Mar Race Track. Execution incorporated Coors Light branded activation items such as party bus, photo booth, and interactive games.